Click Here

Posted in Technology at 9:42 pm by Jason G.

Why have I recently started to use “Click Here” in websites?

From Dustin Curtis:

There has been a lot of discussion about labeling links with literal callouts for the action or word to click. The appendages for “here” and “click here” are contextually messy and visually ugly, but if they improve usability, it might be a worthy tradeoff. For this test, I was curious about how it would affect the raw clickthrough rate.

This result surprised me. Simply adding “here” as the link at the end of the phrase increased the clickthrough rate by 27% to 12.81%.